Innovation!

"We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There is no substitute for innovation, of course, but innovation is no substitute for being in touch, either." Steve Ballmer

The Core Value we will focus on in the third quarter is the Core Value of Innovation in which we talk about anticipating and embracing change, being creative with new ideas and best practices, being willing to embrace change and overcoming obstacles to achieve our goals. I think the quote above on innovation by Steve Ballmer has some great advice for us to follow. While we have tried to be innovative with our project designs, social media efforts and application of best practices for property management and maintenance, it is so very important that we stay in touch with our customers' needs and desires and that we listen to what they are saying to us, as this feedback can be invaluable to us as we continue to be a leader in building quality apartment homes with outstanding service for our residents.

If we can continue to be innovatively minded while being sensitive to feedback from our customers, we should be able to use this powerful combination to maintain an edge on our competition! Let's use the third quarter to focus on and listen to what our customers have to say about their experience in a J.C. Hart community!

John Hart